Airlines, hotels, department stores, coffee shops. Everyone has a customer loyalty card. Is your bingo hall getting in on the action? This session provides expertise on successful point-based reward systems. Learn how to assign value per point that doesn’t break the bank. Discuss instant wins and compare the merits of merchandise rewards versus perks and comps. Explore the importance of the data you collect and how to apply it to your marketing, customer service and programs.
Mary O’Neill, Ontario Lottery Corporation; Mike Imamura, Gametech
PLAY RESPONSIBLY
Bingo is gambling. Occasionally there will be a customer who has crossed the line from responsible play to problem gambling. It isn’t your job to provide treatment, but you do have a responsibility to ensure that people who recognize the problem know where to look for help. This presentation shows a new approach to teaching staff how to handle these situations without offending the customer in the process. Lorraine Grymala, Vice President, North American Training Institute
Rules, Regulations & Change
CANADA UPDATE
Every province has rules and regulations on prizeboards, game rules and other aspects of bingo. But the decline of bingo sales in all jurisdictions has forced governments to rethink the bingo regulatory environment. Progressive policymakers discuss their plans to reinvent bingo.
Elaine Hughston, British Columbia Lottery Corporation; Lynn Cassidy, Executive Director, Ontario Charitable Gaming Association; Peter McMahon, Executive Director, Regulatory Gaming Suppliers of Ontario UNITED STATES UPDATE
America is a patchwork of bingo regulations. How often have you seen an idea that would be an automatic success at your play bazaar bingo, but the rules don’t allow it? It takes effort from everyone to change state bingo regulations. This seminar explores the overall landscape of bingo in America, with a special focus on what the Washington State Gaming Commission is doing to support its struggling charity bingos.
Nelson Rose, Professor of Law, Whittier Law School; Bob Berg, Deputy Director, Washington State Gambling Commission
BUILDING TRUST: FUNDAMENTALS OF BINGO PAPER AUDIT AND SECURITY
Players must trust your game. You must be able to trust your staff, and your regulators have to trust your operation. It all starts with proper audit controls using the series and card numbers on your bingo paper. If you have any uncertainty about the integrity of any aspect of your Ingatbola88 game, take in this session. Bob Fulton, Arrow Gaming International; Jim Hale, Volunteer Fire Company; Jim Story, All American Bingo
Indian Bingo Operations
INDIAN BINGO IN THE BOARDROOM
Indian Bingo operations are in a constant competition with their own tribal casino operations. What are the strategies and politics of competing with slots on the casino floor? Decisions about where to spend money for marketing, promotion, staff and facilities are often made based on the part of the gaming operation that produces the best bottom line. How does bingo capture its fair share of visitors, spending and resources within a tribal gaming operation?
Tim Davis, Bingo Operations Manager, Fort McDowell Bingo; Jerry Floyd, Cherokee Bingo Catoosa; Mike Rypkma Bingo Manager, Mystic Lake
SECRETS TO SUCCESS IN MARKETING INDIAN BINGO
Indians operate some of the most successful bingo operations in the world. It may be the games and prizes that they offer. It may be the result of exceptional management, marketing and promotions. In this seminar, managers from highly successful Indian bingos will present snapshots of their facilities and explain the key elements of their operations.
Ricci LeBrake, Manager Sycuan Indian Bingo; Jan Linkhart, Bingo Manager, Spirit Mountain; John MacClain, Assistant General Manager, Cherokee Bingo
personally. The five tools that are a must in dealing with people are covered in a fun and enlightening way!
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